shop WR.UP® now
TheWorldWideWR.UP.community

Freddy WR.UP®: the Community

We love to SHARE. Get inspired by the #WRUP Community
and by our followers' pic.

    VIPS
    LOVE
    WR.UP®

    Discover our CELEBRITIES

    VIPS
    LOVE
    WR.UP®

    WR.UP® has quickly become one of the most wanted pants among international celebrities! Britney Spears, Hilary Duff, Abbey Clancy, Lea Michele, Hayden Panettiere, Eva Longoria...These are just some of the VIPs pictured while wearing their WR.UP®

    • SHAPING EFFECT

      A customized silicone band shapes and sculpts the waistline while keeping pants up and in place.

    • SMOOTH EFFECT

      High quality fabric with the perfect amount of stretch combined with strategically placed panels provide a smoothing and shaping effect to the hips and thighs.

    • LIFT EFFECT

      Specially designed seams define the bottom while creating a supportive lift.

    Discover the WR.UP® technology
    #WRUP
    Discover the ads
    That made the WR.UP® Shaping Effect famous
    video adv
    WR.UP® denim
    The first ad of the WR.UP® Denim, lauched worldwide in October 2013.
    Play video
    video adv
    WR.UP® snake
    The first ad of the WR.UP Sport, with the athletes of the Italian Rhythmic Gymnastics National Team
    Play video
    video adv
    WR.UP® sport
    The first ad of the WR.UP, launched worldwide in October 2012.
    Play video